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Too often online marketers and advertising companies focus all of their search efforts on Google and Google only. While Google does control the majority of online searches, they aren’t the only search engine being used by consumers that you want to target. The Bing Yahoo! Network now represents 153 million unique searchers and 30% search [...]

Maximize Mobile To Kick Your Campaigns Into High Gear

We all want to get the most out of our digital campaigns; pushing to get the best return on investment is every good marketers’ goal.

If you want to tweak your campaigns to improve performance for 2013, the first thing you should look at is your mobile campaigns.

Learn How To Get Your Digital Campaigns Ready
For The Biggest Bump of the Year.

In the auto industry, all of us have a very good idea as to the ebb and flow of auto shoppers during the holiday season. But do you understand what’s happening in the digital space? How are shoppers using the Internet to [...]

We’ve said it several times before: more and more dealers are investing heavily in paid search. If you want to maintain a competitive advantage and push the envelope with your digital marketing campaigns investing in other online mediums is a necessity.

According to Borrell & Associates, a leading research provider for the local marketing industry, 2012 [...]

As most digital marketers are aware, both Google and Bing use quality scores to determine how often your ads are shown and how much you have to pay per click. In my opinion, the overall cost per click that you pay is more closely related to quality score than the bid itself.

Haystak Digital Marketing has just received a highly competitive 2012 Automotive Website Award (AWA), given by PCG Consulting, in the category of Top Rated Multi-Channel Advertising Solution. PCG Consulting recognizes the best design, technology and search architecture for automotive website platforms each year. They awarded 41 individuals and companies this year and Haystak Digital Marketing [...]

Today, Haystack Digital Marketing , a world leader providing digital marketing products and services to the automotive industry, announced its strategic alliance with ActivEngage,Inc., the automotive industry’s premium live chat and real-time business intelligence solution,  

As many of you already know Google Places has been “converted” to Google + Local. With the move to + Local, business owners seem to be confused with what’s changing and what they need to fix or optimize to get their listing back on track. Note: For the rest of this post I will refer [...]

Reprinted from Automotive News

Dealers refine Google paid-search strategy, slash online marketing fees

Prices for Google paid search — a powerful digital marketing tool for auto dealers — have moderated in recent months after a big run-up in the previous two years, dealers say.

Haystak Digital Marketing has just concluded our first quarter customer satisfaction survey – and our teams are very happy with the results. Below, you’ll see detail on our customer’s satisfaction with our support, communication and sales processes.