Advanced Call Tracking
The Haystak Digital Marketing platform offers the most sophisticated call tracking functionality available to the automotive industry. What separates Haystak’s call tracking from other platforms is its keyword-level call tracking, path-to-conversion reporting and conversion attribution.
These features allow you to see exactly what keyword triggered a conversion, what other ads a customer clicked on before and after they converted and how your keywords guide a customer from a site visitor to a lead.
Plus, Haystak’s call tracking tracks more than just search – track phone calls from display, social, email and more.
Haystak Call Tracking Features
The Haystak Digital Marketing platform shows you exactly which keyword generated which call – information that’s critical to optimizing a digital marketing campaign.
Customers don’t search once and covert. They use multiple mediums and search multiple times; Haystak’s path-to-conversion report will show you exactly what they did.
Different types of keywords are located at different parts of the conversion funnel. Conversion attribution shows you how keywords guide a user towards a conversion.