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Google Names Haystak Digital Marketing Mobile Champion of North American AdWords Premier SMB Partner Awards
Fort Myers, FL– (January 23, 2015) – Haystak® Digital Marketing, which provides digital marketing products and services for the automotive industry, today announced that Google named Haystak the winner of a North America Premier SMB Partner Award in the Mobile Champion category. This is the third consecutive year that Haystak has been acknowledged in Google’s Premier SMB Partner Awards and the first year the company has achieved the mobile designation. The Mobile Champion Award was based on the feedback of Haystak’s small business customers across the U.S. and Canada.
“The Google AdWords Premier SMB Partner Program is a great way for small businesses to connect with companies who can help them make the most of their online advertising,” says Ben Wood, head of Google’s Americas channel sales partnerships. “Guided by the expertise of our trusted partners like Haystak Digital Marketing, small- and medium-sized businesses can maximize the value and performance of their campaigns.”
Entries were judged by Google through the use of AdWords performance data or advertiser survey data in accordance with the official rules. The prizes were awarded to entrants whose aggregate performance was evaluated as having the highest score in the judging criteria. Specifically, the Mobile Champion Award was based on the Premier SMB Partner Program (PSP) with the highest average click-through-rate (CTR) on mobile ads during the competition period.
Haystak attributes their mobile achievements to the company’s fully embedded mobile strategy and complete adoption of Google’s Enhanced Campaigns.
Julio Gonzalez, Haystak Digital Marketing senior director of operations, commented, “Mobile is a must for retail automotive success today. Our team members work hard to keep our customers at the forefront of mobile innovations and consumer behavior. Our mobile ad campaigns are specifically geared toward mobile shoppers’ needs, from ad copy to bidding strategies. We are honored to receive this prestigious award and dedicate it to our dealers’ ongoing success.”
2014 marks another year of outstanding growth and exceptional service for Haystak Digital Marketing and its auto dealer customers.
Visit Haystak Digital Marketing at NADA booth #1819S to learn more.
About the Google AdWords Premier SMB Partner Program:
The Google AdWords Premier SMB Partner Program (PSP) connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support and broad marketing guidance to help advertisers make the most of their campaigns.
Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising solutions. For more information about the Google AdWords Premier SMB Partner program, visit: http://www.google.com/ads/premiersmbpartner/.
About Haystak Digital Marketing:
Haystak® Digital Marketing is a leading provider of digital marketing services for the automotive industry, including integrated dealership websites, automotive search engine marketing (SEM) and pay per click (PPC) advertising, mobile SEM and PPC, retargeting, display, social advertising, call tracking and advanced reporting. The Haystak products and services are used by over a thousand dealerships across North America and Europe, including numerous publicly traded retailers and top dealership groups. A Google Adwords Premier SMB Partner and a Microsoft Advertising Authorized Reseller, the excellence of Haystak has also been recognized with the 2012 Automotive Website Award for the Top Rated Multi-Channel Marketing Platform and the Google Premier SMB Partner Award for the Highest Customer Satisfaction. Headquartered in Fort Myers, FL, Haystak is wholly owned by AutoTrader.com, Inc., a Cox Automotive™ company. Cox Automotive also includes Manheim Auctions, Kelley Blue Book®, vAuto®, VinSolutions, Xtime® and HomeNet® Automotive. Visit Haystak online at http://www.haystak.com.
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